Self-Evaluation Questionnaire

This consumer product test is a quantitative market research tool to reach a large number of consumers. This is an electronic survey sent by e-mail to consumers that are actually using the product of interest. This test collects information to help determine the state of the market. Different types of information are obtained such as:

  • The socio-demographic data (external consumer characteristics) such as age, sex, socio-professional category, skin type…
  • Consumption patterns (frequency, type of purchase …), products used, type of media use…
  • The opinions and attitudes towards brand awareness, the image of a product or brand; the purchasing decision process and the selection criteria including: motivations and / or brakes to buy (psychological, financial, practical …) criteria for choosing between brands, buying planning, and sources of information and advice which consumers use.